Jesus Cruff, upon returning home to the North Dakota tundra from Dallas, Texas, has brought with him a service to benefit his home community: Uber.
What is Uber?
Uber is a taxi-like ride service. When someone needs a ride, they open the app and enter their destination in the “Where to?” box, chooses from the available options, and confirms the pickup. The request goes to a nearby Uber driver, who sees and accepts the rider's request and heads to the rider's location at the time the customer requested. The app lets riders track their Uber driver’s movements so that they can see when they’re close to the pickup location.
All money is exchanged using Uber’s secure app, where riders enter their credit card number and the amount for each ride is taken out of that account.
Uber in Valley City
Son of Ronald and Manuela Cruff, Jesus grew up in Valley City. He graduated from Valley City High School and joining the military soon after. It was while he was stationed in Hawaii that he met his wife, Yvonne, and the two later moved to her home state of Texas.
While in Dallas, Cruff spent time working for Uber, which is a huge service in large cities, helping tourists get to and from the airports and see the city, transporting residents to and from work (saving them the stress of the city buses), among other things. At any given time, Cruff says, there were at least 200 Ubers at the Dallas-Fort Worth airport.
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