VCHS Students Run DECA Store

The DECA store at Valley City High School is the place to purchase everything Hi-Liner including clothing, outerwear, and accessories.

According to DECA advisor Scott Hurlimann, who teaches business at VCHS, students are involved with running the store from helping to choose what Hi-Liner merchandise to feature, to operating the business during activities and one day a month.

DECA is a club for business students. Through DECA, students can get hands-on experience in business, finance, marketing, hospitality and management. The DECA store at the Hi-Liner Activity Center (HAC) gives students experience in running a real business. The store will be open during Hi-Liner basketball games and will be open from 9 a.m. to 5 p.m. on Thursday, Dec. 6.

DECA was established in 1946 to prepare emerging leaders in high school and college for careers in business. Today, DECA members learn by doing; by running a business and by participating in competition.

Money raised at the DECA Store goes toward expense related to competition and conferences.

Competitions usually involve written projects with students submitting business or marketing plans for judging, and an oral judging. In addition, students may do role-playing at a competition, perhaps solving problems they may encounter in the business world, said Hurlimann.

Junior Madison Taylor likes being a part of DECA because she enjoys the trips and recently went to the Fall Convention in Fargo. As the daughter of a banker, a career in finance could be in her future, she said and through DECA she has learned to be careful where her money goes.

Sophomore Jackson Lennus has learned a lot of ways to sell a product and get distributed, he said.

The next competition for the group will be the state competition, March 10-12 in Bismarck. The top two students will be eligible to compete in Anaheim, Calif. in April.

This weekend, four VCHS DECA members (Marketing II Students) will go to Michigan for the DECA Central Region Conference. They will join another 1,500 DECA members from 12 states. During the conference, students will have the opportunity to participate in business-related workshops such as sports marketing or fashion and apparel marketing. Students from VCHS chose sports marketing and will get to go to Joe Lewis Arena and observe game day marketing. They will also get to tour the Ford factory and see where the F150 is built.