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Special to the Times-Record
Bismarck, N.D. â€“ North Dakota Tourism staff are hitting the road in July to work at several high-traffic visitor areas throughout the state, as well as at new sites in oil-impacted areas.
North Dakota Tourism representatives will be at designated visitor centers and rest areas to gather traveler information via a survey and provide traveler assistance. In addition to surveying travelers at traditional visitor sites, they will go to two crew camps and one very busy C-station to survey camp residents about their leisure and travel interests.
â€śJuly is primetime for summer travel, making it a great time to talk with travelers one-on-one. Weâ€™ll be able to get information about their travel patterns, answer their questions and provide tips about the fun things to see and do in North Dakota,â€ť North Dakota Tourism Director Sara Otte Coleman said.
This is the second year North Dakota Tourism has conducted a traveler intercept survey. New to this yearâ€™s survey strategy is the addition of crew camps in the Dickinson and Williston areas and the C-store in Stanley.
â€śPeople who have moved to North Dakotaâ€™s oil patch represent a new opportunity for North Dakotaâ€™s tourism industry,â€ť said North Dakota Department of Commerce Commissioner Al Anderson. â€śBy surveying them, weâ€™re able to get insight into their travel patterns and recreational interests in the state.â€ť
Information gleaned from both surveys will be vital for future marketing developments. â€śNorth Dakota Tourism uses a research-driven marketing strategy, and the information gathered during July will be additional insight we can use to fine-tune our marketing strategies to ensure their effectiveness and stay relevant to the trends,â€ť Otte Coleman said.
North Dakota Tourism also will ask locally-staffed visitor centers to ask their visitors to conduct and gather surveys.
North Dakota Tourism staff will be at the Oriska Rest Area Friday.