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Shopko Customers Liking the Changes

October 31, 2012

Almost two weeks have passed since the Shopko Hometown store’s grand opening in Valley City, and general manager Scott Schmitz said the customers are really liking the changes.

“We’ve had a lot of compliments,” he said.

Schmitz said the apparel side of the business has gone over very well. Customers are liking the better variety and better quality of the shoe and apparel selection.

Schmitz said his employees are loving the changes, too.
“They have adapted well,” he said.

Following a nearly three-month liquidation sale and a week-long closure for remodeling and expansion, the former Pamida store in Valley City celebrated its conversion to a Shopko Hometown store Oct. 18 with an official ribbon cutting. Shopko employees joined city officials, Valley City Area Chamber of Commerce Ambassadors and enthusiastic shoppers for the ceremony.

Shopko and Pamida have been familiar with each other since 1999 when ShopKo Stores Inc. purchased Pamida, but ran the stores separately. But in 2007, Pamida and Shopko split, and Pamida reestablished its headquarters in Omaha, Neb. Finally, at the beginning of this year, Shopko and Pamida announced their plans to merge and have all but four Pamida stores converted to Shopko Hometown Stores.

Shopko, which was later bought by investment firm Sun Capital Partners Inc., is focused on smaller and rural communities. The company is headquartered in Green Bay, Wis., and plans to invest $80 million to convert most Pamida stores into Shopko Hometown stores.

Following a three-month liquidation sale to get rid of much of the merchandise from Pamida, the store closed for a week and re-opened Sept.
23 with new signs, a different layout and new and varied merchandise. The conversion took place one department at a time, and now the entire store is open and finished.

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